Business Metrics Calculators
Essential business performance calculators: customer acquisition, lifetime value, SaaS metrics, unit economics, and growth analytics.
Key business metrics drive strategic decisions across marketing, operations, and finance. These tools compute customer lifetime value, churn rates, burn rates, unit economics, and other KPIs that help founders, executives, and analysts understand business performance and growth trajectory.
All Business Metrics Calculators
Customer Lifetime Value (LTV)
Calculate customer lifetime value from average purchase value, frequency, and customer lifespan. Free business metric tool.
Customer Acquisition Cost (CAC)
Calculate customer acquisition cost from total marketing/sales spend and new customers acquired. Free SaaS and business tool.
LTV:CAC Ratio Calculator
Calculate LTV to CAC ratio to assess business model health and growth sustainability. Target >3x. Free business analysis tool.
MRR & ARR Calculator
Calculate Monthly Recurring Revenue and Annual Recurring Revenue with growth components. Free SaaS metrics tool.
Churn Rate Calculator
Calculate customer and revenue churn rates. Understand impact on MRR and growth. Free subscription business tool.
Net Revenue Retention (NRR)
Calculate net revenue retention from expansion, contraction, and churned MRR. Target >100%. Free SaaS metric tool.
CAC Payback Period
Calculate months to recover customer acquisition cost from gross margin per customer. Free business economics tool.
Unit Economics Calculator
Calculate contribution margin per unit, break-even volume, and margin of safety. Free business analysis tool.
COGS Calculator
Calculate cost of goods sold with beginning inventory, purchases, and ending inventory. Free accounting tool.
Gross Margin Calculator
Calculate gross margin, gross profit, and markup percentage. Benchmark against industry standards. Free business tool.
EBITDA Calculator
Calculate EBITDA and EBITDA margin from income statement data. Key valuation and profitability metric. Free.
Rule of 40 Calculator
Calculate Rule of 40 score (growth rate + profit margin) for SaaS business health assessment. Free SaaS tool.
Market Share Calculator
Calculate relative and absolute market share from company and industry sales data. Free business analysis tool.
Net Promoter Score (NPS)
Calculate NPS from promoter, passive, and detractor percentages. Benchmark customer loyalty. Free business tool.
Conversion Rate Calculator
Calculate conversion rates, funnel analysis, and revenue impact of conversion improvements. Free marketing tool.
Cohort Retention Calculator
Calculate retention rates across customer cohorts and estimate revenue impact. Free analytics tool.
Revenue Growth Rate Calculator
Calculate MoM, QoQ, and YoY revenue growth rates and project future revenue. Free business planning tool.
SaaS Magic Number
Calculate SaaS Magic Number to assess sales efficiency and growth sustainability. Target >0.75. Free SaaS tool.
SaaS Quick Ratio
Calculate SaaS Quick Ratio from new MRR, expansion MRR, churned MRR, and contraction. Healthy >4. Free.